Programmes designed and built end-to-end. Strategic and creative direction from Dublin; production capacity through an established Cape Town team — at a fraction of typical agency cost. Three decades of digital learning experience anchored in the original CBT Systems team, the first eLearning company in the world to IPO on Nasdaq, in 1995.
Four buyer types, each with a recognisable shape of work — and a different set of design decisions to be made.
Pan-European and UK institutes modernising flagship CPD and qualification programmes for a younger membership and a digital-first market.
Compliance, professional development, and licensed training providers digitising programmes to meet regulator and learner expectations.
In-house learning functions inside large employers — onboarding, leadership development, and technical certification at scale.
Established providers digitising face-to-face programmes — executive education, membership bodies, and specialist content publishers.
The categories below describe the shapes engagements typically take. Every engagement is scoped from the brief defined in the discovery phase.
Flagship classroom programmes redesigned for a digital-first market. Instructional architecture, cohort experience, assessment, and platform packaging — designed for members who expect a programme to feel like a credential, not a download.
Conversion of existing face-to-face programmes into structured digital learning. Pacing, assessment design, faculty presence, and community moments rebuilt for asynchronous and blended delivery.
Compliance, professional development, and licensed training programmes for regulated industries. Built to meet regulator expectations — AML, data protection, financial services, EU AI Act readiness, sector-specific compliance.
Course library expansion for content-rich organisations with a backlog to digitise. Editorial frameworks, content operations, and production capacity to move volume without sacrificing learning design discipline.
Short-form modules and learning pathways for working professionals. CPD frameworks, microlearning portfolios, and adaptive learning design — content that fits inside the working week.
AI-supported content workflows where AI accelerates well-structured work — not a substitute for instructional design. Human judgement on what good looks like; AI on production cadence.
Strategic direction stays close to the buyer; production capacity sits where it can deliver scale without compromise. Two locations, one engagement, one point of accountability.
Diagnosis, scoping, programme architecture, editorial framework, creative direction, and client accountability sit in Dublin. The seat that decides what good looks like for the learner stays close to the buyer.
Instructional design execution, content development, multimedia, accessibility, and quality assurance through an established Cape Town team. English-language, time-zone aligned with Ireland, supported by a mature creative industry base.
The cost advantage of offshore eLearning development with the editorial discipline and instructional design standard of a UK or Irish agency. A structural model, not a discount.
A 20-page guide written for organisations scoping a custom eLearning programme. The six dimensions of programme design, the five questions the executive team should ask, the honest column on where money is well spent — and a worksheet your team can take to its internal conversation.
Get the Decision GuideEngagement details are held in confidence. The shape of recent and current work is summarised below; named summaries are available on request, subject to client confidentiality.
Discovery and scoping for the migration of a ~100-module portfolio of regulated CPD content from a legacy authoring platform to Articulate Rise. Four-week scoping phase, written diagnosis, scoped quote, and architectural recommendation delivered.
Founded and led SourceSkills as the preferred supplier business to the founders of CBT Systems' subsequent venture. Over two hundred digital learning titles produced under direction across a decade of operation, with stable production cadence and editorial discipline.
Selected by Bill McCabe to lead degree-programme development at Knowledge Well, an online higher-education venture built in partnership with Kansas State University and other US universities. Higher-education learning architecture at scale.
Pattern recognition from inside the sector. Written for boards, executives, and learning leaders working through the same questions.
Digital programmes drift when assessment is designed last. The four specific drifts, why they happen, and a six-question diagnostic for Heads of Programme at professional certification bodies and regulated training providers.
Read the article →
Every certification body, regulated training provider, and content-rich organisation eventually deadlocks on what to build next. You were never going to pick the winner — the ones that succeed build a way of deciding that survives being wrong.
Read the article →
The gap between board approval and a launched digital programme is where most institute projects quietly stall. Three moves that close it. Three that do not.
Read the article →