Megatrend

Early Education

K-12 Education

Postsecondary

Corporate & IT Training

Consumer Products & Services

Demographics

60% of moms with children work

Enrollment in K-12 has increased 15% this decade with Generation Y

More high school students heading to college than ever before as well as increase in working adult students

Continual retraining of baby boomers

More children with parents – and grandparents – concerned about their education futures

Technology

Computer literacy is today’s second language

Kids love computers/ valuable school tool

Technology can democratize education

Increasing access and relevance while reducing costs

50% of households have PCs-up to 70% of households with kids

Globalization

Recognition of importance of early education worldwide

Preparing children to compete in today’s global economy

Opening our post-secondary schools to the international market

Consistent, multi-lingual training that is accessible globally

Parental concern for children’s education increasingly universal

Branding

NAECY accreditation is the hallmark for quality

As charter schools and voucher programs proliferate, brands will serve as differentiating factor

Best brands will capture mind share

Brand name content is king

Brands enable ‘short cut’ decision making for parents

Consolidation/ Privatization

Need for sales force will fuel consolidation in the K-12 industry

Scale matters

Convenience of one-stop shopping demanded

Competition for shelf space and marketing mind share

Outsourcing

Accountability will push schools to providers of best practices

Students need post-secondary schools to have effective, career-oriented education

Focus on core competencies creates opportunity for training providers

Busy parents look to outside tutors and products to help educate their children