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Corporate
Workforce Pressures
WR Hambrecht identifies
several driving factors that, from the corporate standpoint, are at
the forefront of the e-Learning movement:
Technological changes
increase complexity and velocity of work environment
Technology has changed
the way we live, work, think, and learn. Today’s workforce has
to process more information in a shorter amount of time. New
products and services are emerging with accelerating speed. As
production cycles and life spans of products continue to shorten,
information and training quickly become obsolete. Training
managers feel the urgency to deliver knowledge and skills more
rapidly and efficiently whenever and wherever needed. In the age
of just-in-time production, just-in-time training becomes a
critical element to organizational success.
Lack of skilled labor
drives need for learning
With unemployment rates
at historic lows and a widening skills gap among the workforce,
corporations compete fiercely for skilled workers. According to
PriceWaterhouseCoopers, 70% of Fortune 1000 companies cite lack of
trained employees as their number-one barrier to sustaining
growth. Business managers realize that corporations that offer
ongoing education and training enjoy a higher rate of employee
retention and the benefits of a better-skilled workforce. As a
result of the rising importance of training, an increasing number
of corporations have hired Chief Knowledge Officers (CKOs) or
Chief Learning Officers (CLOs) to plan and coordinate training
programs.
Fierce competition in
most industries leads to increasing cost pressures
With traditional
training methods, companies generally spend more money on
transporting and housing trainees than on actual training
programs. Approximately two-thirds of training costs are
allotted to travel expenses, which represents a major drain on
bottom-line profitability. In today’s competitive
environment, organizations can no longer afford to inflate
training budgets with extensive travel and lodging. If opportunity
cost is taken into account, the actual costs of training are even
higher. Time spent away from the job traveling or sitting in a
classroom reduces per-employee productivity and revenue
tremendously.
Knowledge workers
require greater flexibility in the workplace
Globalization,
competition, and labor shortages cause employees to work longer,
harder, and travel more than previous generations did. At the same
time, these workers require more independence and responsibility
in their jobs and dislike close supervision. Today’s knowledge
workers have a non-traditional orientation to time and space,
believing that as long as the job gets done on time, it is not
important where or when it gets done. By the same token, they want
the opportunity to allocate time for learning as needed. Modern
training methods need to reflect these changes in lifestyle.
The biggest issues have to
do with hiring qualified employees and improving and maintaining
knowledge workers’ skills. According to SunTrust and IDC, these
human resource issues are on every CEO’s or employer’s mind:
The IT workforce
shortage is a key factor in the increased need for corporate
training. The current shortage is due to the rapid rate at which
computer-based technologies for commerce and business applications
has grown, and is also due to the insufficient development of
workers with technical understanding. In the United States alone,
there is a current shortage of 722,000 IT workers. IDC forecasts
this number is expected to reach 847,000 by 2000. As a result, an
increasing amount of corporate training is associated with IT
skills. In 1999, TRAINING magazine stated that 33% of
employer-sponsored training pertained to IT skills. Further, IT
training is expanding, having increased from 25% in 1993.
In the U.S., the issue
of skills development and continuous learning for IT workers is
always the first or second most important concern of employers and
employees alike (IDC). Because of the rapid rate of new technology
adoption and the economic growth over the last decade, staying
competent has become one of the most important issues of the IT
workforce.
USbancorp – Piper
Jaffray addresses the skills gap with a comparison of skills that
are needed and the training that is currently available:
|
Percentage of Companies
Recognizing Need for Skills Versus Training Offered by
Training Category |
|
Skills
Gap |
Need
for Enhancement |
Training
Offered |
Gap |
|
Basic Computer |
82% |
75% |
7% |
|
Written Communication |
78% |
35% |
43% |
|
Interpersonal
Communication |
77% |
64% |
13% |
|
Organizational |
71% |
72% |
-1% |
|
Customer Service |
69% |
60% |
9% |
|
Quality Awareness |
62% |
55% |
7% |
|
Cross-Cultural
Communication |
61% |
22% |
39% |
|
Sales/Marketing |
51% |
43% |
8% |
|
Basic Math |
46% |
14% |
32% |
|
Reading Comprehension |
45% |
10% |
35% |
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Source:
Adapted from Olsten Corporation, Skills for Success, The
ASTD Training Data Book, and USbancorp Piper Jaffray |
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Merrill Lynch also
identifies the corporate needs for a more highly skilled workforce
and the trend in Internet-based training as the outcome.
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